The company should be carefully selected as it has many entanglements. It should be dynamic enough that people can commit to memory and yet realistic enough to support SEO marketing. Your company name goes before you. So here is a thorough guide to help you pick a dynamic name for your small company.
The first impression is the last
A unique business name that makes a powerful first impression can leave a mark on the customer's memories and that is exactly what one should target for. The easier it is to spell the better it is for branding. A great name can be so powerful that it can build a long-lasting relationship between the client and the company, but on the other hand, it can ruin great relationships.
So when you’re deciding on a name, consider whether you want it to represent your company or you want a more abstract name. Also, decide you want it to be more traditional or modern. Make sure your company name doesn't mean anything else in other languages as well because if you decide to grow your business in other countries ever, you may regret it.
Start from square one
There are many different aspects to consider when you start a business, and you probably have a handful of different ideas for the business, floating around in your head. The best way you can choose a name for your business is by rechecking the foundation of your business. Consider your business plan, mission statement, and most importantly target audience.
Make a questionnaire based on these aspects that can guide you as you choose a name for your business include:
- What message do you want to convey?
- Make sure you are clear about your priorities. Do you want it to be easily pronounceable, have a unique touch, be directly related to your products and services, etc.
What do you want people to think or feel when they see your business name?
- Research about the name of other companies of the same league and categorize your likes and dislikes accordingly and then make a decision.
- Does the length of the name matter? If so, do you want a short name or longer name?
Phonetic symbolism and its importance:
Phonetic symbolism refers to a notion that the sounds of words convey the meaning which can be from their semantic connotation. Research shows that even different vowel sounds convey perceptions related to size, choice, and attractiveness. Vowels like A? & O tend to sound bigger than the vowels E, I, U.
Give It Time:
Now that you have done brainstorming and have numerous possibilities, it's time to review and analyze your results. Go through your list and remove any non-contenders, sort similar names, and mark the names that immediately reverberate with you. This should take some time. It's important to let your ideas, preconceptions, and biases settle before you make your final list of names.
When you are ready with your possible list of business names, walk away, think over it. Choosing a name for your business is a big decision and the final result will stay with you forever. Let your ideas infiltrate for a day or two, then come back to it and analyze again. In many cases, after a brief hiatus, you will return and instantly know which business name is more suitable for you. And if none of the possibilities feels right, start brainstorming again.
Confirm that it's available:
You'll want to search to ensure that it's not already trademarked until you officially finish choosing your name. Google and other search engines can also run a sequence of searches for your desired name and its availability.
Your availability search should contain a domain name search if you intend to have a website to promote your company, products, and services.
Your business name should be registered with the Companies House if you have any business in the UK. This is when your business name will get registered as well. It's not required, but you may also want to register a trademark on your business name. Once you have preferred your business name, not only have you made an imperative step toward formally launching your new venture, but you have also started branding your business and statuette out your position in the small business world.